Build With Us
We're looking for hospitality operators who want to shape what collective intelligence looks like for their industry.
Embedded Research, Not Surveys
We don't believe you can understand hospitality operations from a conference room. We need to see how your property actually works—the unofficial systems, the unwritten rules, the things that only make sense when you're there.
Our research involves spending time on-site, watching, asking questions, and mapping the information flows that make your property run.
Observing operations in real-time without interfering—seeing what happens naturally.
Tracking guest journeys, staff interactions, and information flows across shifts.
Conversations during work—understanding the "why" behind decisions.
All research is confidential. We're here to learn, not to judge.
What We're Trying to Understand
Our research focuses on how hospitality teams build and transfer knowledge.
- A.Knowledge transfer: How does institutional knowledge pass between team members today?
- B.Guest memory: What do you remember about returning guests, and how?
- C.Handoffs: How do shift changes actually work vs. how they should work?
- D.Judgment calls: When staff face ambiguous situations, how do they decide?
- E.Workarounds: What unofficial systems have you built to compensate for tool gaps?
What You Get in Return
This isn't free consulting—but our research does produce useful artifacts.
Research partners receive a permanent discount on any future product—our way of thanking those who help us build.
Who We're Looking For
- → Boutique hotels (10-50 rooms)
- → Vacation rental portfolios (5-30 units)
- → Properties that pride themselves on service
- → Teams that feel turnover pain
- → Willing to let us observe (2-3 days on-site)
- → Interested in being early adopters
- → Open to trying new approaches
- → Anywhere — we're based in California, designed globally
We're talking to 5-10 properties in this phase. Limited spots.
How It Works
We learn about your property and you learn about our research.
We shadow operations, conduct interviews, map information flows.
You receive documentation of what we learned and recommendations.
Early access to prototypes and continued input on product direction.
Let's Start a Conversation
If this sounds like a fit, let's talk. No commitment—just a conversation to see if we're right for each other.