We build intelligence that makes human service exceptional.
Start a conversation →Omote
The ProductService intelligence for humans who provide care. Your team's best instincts made consistent and permanent.
Learn more →Houses
The PropertiesA small collection of unique properties across Latin America, each with its own character and rhythm. Everything we learn keeping them flows through Omote.
First opening in Bogota this summerTechnology should augment humans, not replace them.
The world is making a generational bet on technology that automates human labor. Chatbots that talk to customers so staff don't have to. Algorithms that optimize the human out of the interaction.
That's the wrong bet for the work that matters most: human service.
I grew up around my family's hospitality businesses and learned early that the people who provide care deserve admiration, not replacement. After a decade advising enterprises on technology strategy at McKinsey and building products at Google, I'm building a company around this conviction: technology should augment humans, not replace them.
Omote is service intelligence for hospitality teams: software that helps staff remember what matters about each guest and act with the instinct of a twenty-year veteran. We also operate Houses — places where we practice exceptional hospitality ourselves.
If this is a bet you'd like to see made, follow along.