About Omote
An Intelligence House for Collective Wisdom
We imagine a world where the wisdom to care for people doesn't vanish when someone leaves. Where every property builds a house that remembers — its guests, its patterns, its hard-won lessons. Where the craft of hospitality, passed down through generations of practitioners, becomes durable. Not automated. Not replaced. Preserved, and shared.
Carlos Marin
I grew up watching my family fly travelers to Venezuela and host them in high-touch hotels from the Andes to the Amazon. That's where I first learned that exceptional hospitality is about emotion, not efficiency. About care that feels effortless because someone anticipates needs before they are asked.
I've spent the last decade building technology at the intersection of AI and operations. First at a hospitality startup, then advising enterprises at McKinsey, most recently at Google. Now I'm building intelligence that enhances humans, not replaces them.
Based in California. Obsessive traveler. Perpetual student of omotenashi.
What We're Building
The problem: The best hospitality knowledge lives in people's heads. When Andrew retires after twelve years at the front desk, everything he knows about every returning guest walks out the door with him.
Our solution: Collective intelligence infrastructure that captures what your best people know and shares it with everyone. Memory that persists. Awareness that coordinates. Judgment that compounds.
The bet: AI should enhance human care, not replace it. The future of hospitality isn't chatbots and robots — it's giving every team member the wisdom of your best veterans.
Where We Are
We're in research phase — spending time with boutique hotels and small hospitality teams to understand how knowledge actually flows, where it gets lost, and what would genuinely help.
Based in California, designed alongside properties globally.
If you run a property that prides itself on service and feels the pain of turnover, we'd love to learn from you.
Get in Touch
Operators: Want to shape what hospitality intelligence looks like? Join our research program
Builders: Interested in working on collective intelligence for care? Reach out
Everyone else: Questions, ideas, or just want to say hi? carlos@omote.io
Omote is based in California. The name comes from the Japanese word for "surface" — the visible layer where inside meets outside, and the root of omotenashi, the philosophy of anticipatory care.